You are, essentially, a culmination of all your data. A near comprehensive picture can be painted of who you are based on the data of your day to day. This statement may seem profound and outlandish, but retailers and marketers do this on a 24 by 7 basis. Retailers use this to gain insights and suggest your next purchase, or to understand where demographic need and opportunity might be geographically. This same consumer driven data is starting to find its place in the clinical care environment.